Pinoy tennis powerhouse Alexandra “Alex” Eala teams up with emerging megabrand Locally to champion
the Filipino youth in an exciting marketing campaign to reignite resilience, optimism and positivity among
the country’s future movers and shakers.
Alex at only 20 years old has become a global tennis sensation and a beacon of pride for the Philippines.
Reaching the semifinals of the 2025 Miami Open, the finals of the Eastbourne Open, and becoming the
first Filipino to crack the WTA top 100 (No. 56 in June 2025)— she has opened up a world of opportunities for young people everywhere especially in the Philippines, where role models for discipline, perseverance and determination are in limited supply.
Launched in 2015 by NutriAsia, one of the Philippines’ leading food companies, Locally Blended Juice
Drink proudly showcases the richness of Filipino fruits—tamarind, calamansi, dalandan, and more—
sourced from local farms across the country. Packed with antioxidants, vitamins, and minerals, Locally captures not just the unique flavors of the Philippines but also the spirit of a generation that’s energetic,
vibrant, and proudly Filipino.
This makes the partnership with tennis sensation Alex Eala a perfect fit. Like Locally, Alex represents the
best of Filipino youth—passionate, driven, and globally competitive, yet deeply rooted in local pride.
Together, Locally and Alex embody the potential of the new generation: healthy, bold, and ready to
show the world what being proudly Pinoy truly means.
“We at NutriAsia are proud to embark on this meaningful partnership,” said Nutriasia President and
COO Angie Flaminiano. “We sincerely thank Alex for aligning with our vision and for bringing her
inspiring story to Locally, a brand that champions Filipino excellence and celebrates the strength and
potential of our youth.”
“I feel incredibly honored to be partnering with Locally, a brand that proudly represents Filipino roots
and values,” Alex shared. “Through this collaboration, I have the opportunity to extend my passion
beyond the court and connect with the Filipino youth. I hope our partnership inspires them to stay
focused, persevere through challenges, and keep chasing their dreams with resilience and heart.”
Fuel Your Ace with Locally, the upcoming campaign featuring Alex Eala will be unveiled in the coming
weeks. Check out Locally on Facebook to know more.
