Datu Puti and Silver Swan Remain Among the Most Chosen Food Brands in 2019

Silver Swan and Datu Puti continue their run as two of the Most Chosen Food Brands among Filipino consumers in 2019, according to the 2020 Kantar Asia Brand Footprint report.

The report found that Silver Swan retained its ranking as the 2nd Most Chosen Food Brand from 2018, with 500 million Consumer Reach Points, while also attaining the 3rd Most Chosen FMCG Brand. Datu Puti retained its 4th place ranking from the previous year.

The Consumer Reach Point (CRP) metric used by the report refers to how present the brands are in Filipino households across the country, amplified by how often these were bought.

Silver Swan is a long-running, trusted, and iconic Philippine name in everyday condiments. It is Filipino housewives’ partner in helping bring out the delicious taste in food with its tamang timpla of flavors.

Aside from  soy sauce, Silver Swan also offers a wide range of condiments and food products that all make up the perfectly balanced taste that many Filipinos know and love, such as vinegar, fish sauce, salted black beans, chili sauce, hot sauce, oyster sauce, Worcestershire sauce, and most recently Wow Sarap Seasoning Granules.

Datu Puti is the pioneer vinegar brand in the Philippines, with its name defining the perfect quality and delicious sourness in vinegar. It has grown into a megabrand of condiments with the addition of soy sauce, fish sauce, oyster sauce, and barbecue marinade, among others.

NutriAsia is the Philippines’ leading producer, marketer & distributor of high-quality sauces and condiments. It is also home to iconic Filipino brands like UFC, Mang Tomas, Golden Fiesta, Papa, Mafran, and Jufran.




The 2020 Kantar Asia Brand Footprint Report has named Silver Swan as the 2nd Most Chosen Food Brand for two consecutive years now.



Datu Puti also retained its ranking as the 4th Most Chosen Food Brand in the 2020 Kantar Asia Brand Footprint Report.