Makati City, Philippines – 14 November 2025 – NutriAsia, the country’s leading producer of well-loved condiments and sauces, made waves at the 2025 Panata Awards with one Gold and two Silver trophies during the prestigious awards night held at the Fairmont Makati last November 14, 2025.
NutriAsia’s innovative digital-to-retail shopper engagement program SHOP N’ SNAP clinched the Gold Award for Innovative Execution Through Mobile Award. The groundbreaking campaign leveraged mobile gamification to drive consumer interaction in supermarkets nationwide, turning everyday grocery shopping into a fun, rewarding experience while significantly boosting trial and repeat purchases across NutriAsia’s portfolio of brands.
Meanwhile, UFC Overload, NutriAsia’s bold new range of ready-to-use all-purpose sauces launched in 2024, bagged two Silver Awards:
- Silver – Best Showcase for Integrated Marketing Communication
- Silver – Best Showcase for Disruptive Creatives
The brand reinforced its position as a game-changer in the sauces category not only through its innovative offering but also with its winning film, ‘Dream Sauces’, created by indie agency Leron Leron Sinta. Featuring Pepe Herrera’s comedic brilliance, the film showcased the joy of cooking for loved ones through humorous, surreal wake-up calls from family craving hearty dishes. He demonstrated how UFC Overload’s three variants—Creamy, Cheesy, and Meaty—make satisfying these cravings easy, spontaneous, and fun.
This creative storytelling powered the campaign’s ‘Eats All-Purpose’ concept, sparking strong audience interest and driving impressive social media engagement through its fresh, disruptive execution.
The three-woman team that proudly accepted the awards on stage represented the cross-functional powerhouse behind these campaigns:
- Marion Carlos – Jr. Asst Media Manager (left)
- Rosalin Conaco – Sr. Media & Corporate Marketing Manager (center)
- Madz Javier- Sr. Consumer Engagement Manager (right)
“This recognition is a testament to how Filipino creativity, powered by technology and deep consumer understanding, can create real impact both in-store and online,” said James Lim, Sr Group Category Head for Corporate Marketing and Communications for Nutriasia. “Shop N’ Snap and UFC Overload are perfect examples of how NutriAsia continues to innovate to stay relevant and loved by Filipino consumers everywhere.”
The Panata Awards, organized by the Philippine Association of National Advertisers (PANA), is the country’s longest-running and most prestigious recognition for excellence in brand-building, advertising, and marketing effectiveness.
