Responsible for developing and executing localized marketing strategies and initiatives for the Visayas and Mindanao markets, while ensuring alignment with the overall brand and category direction of NAI. The role focuses on understanding local consumers, market trends, cultures, and business dynamics and translating these insights into marketing plans that can drive brand growth and sales in the region. This includes conducting market and consumer research, analyzing sales and campaign performance, identifying market opportunities, and recommending actions based on local insights.
