MANILA, Philippines, July 29, 2025 — NutriAsia’s iconic brands, Silver Swan, Datu Puti, and UFC, remain trusted staples in Filipino households, as revealed in Kantar’s Most Chosen Brands 2025 report. The annual ranking, based on actual consumer purchases, celebrates the brands that resonate most with Filipino families, and NutriAsia once again affirms its place at the heart of the Filipino table.
Silver Swan led the pack, earning the #5 spot among Total FMCG brands in the Philippines, and ranking #2 within the Food category, with an impressive 564 million Consumer Reach Points (CRPs). Meanwhile, Datu Puti continued its rise, securing #9 in Total FMCG and #4 in Food. With a 13% year-on-year growth, the brand was also named the 9th Fastest Growing FMCG brand in the country, collecting 437 million CRPs.
UFC, another trusted pantry essential, maintained its position at #13 among the Most Chosen Food Brands, with 112 million CRPs. This highlights the confidence Filipino families have placed in the brand over the years.
The Most Chosen Brands ranking is based on Consumer Reach Points, a metric that shows both how many households buy a brand and how often they choose it. NutriAsia’s strong performance in this year’s ranking shows that it is more than just brand recognition. It is the result of generations of trust, flavors that feel like home, and a consistent promise of quality.
“In today’s retail landscape, Filipino shoppers are making more choices, across brands and even channels. To remain competitive, brands must adapt to changing consumer needs and expectations,” said Marie-Anne Lezoraine, Managing Director of Worldpanel by Numerator, formerly Kantar Worldpanel. “We congratulate Silver Swan, Datu Puti, and UFC for continuing to win, earning their place as three of the most chosen brands among Filipino households.”
“Filipino meals are built on connection and comfort, and we’re honored that our brands remain part of those everyday moments,” said Jero Jhocson, Consumer Unit Head at NutriAsia. “Whether it’s a dipping sauce at the dinner table or a comforting rice mix for lunch, we are proud to be part of how Filipinos express love through food.”
NutriAsia’s continued recognition underscores its mission to bring high-quality, proudly Filipino flavors to more homes every day. With a legacy of excellence and a pulse on evolving consumer needs, NutriAsia has established itself as a dominant force in the FMCG landscape at the heart of every Filipino home and table.
