Manila, Philippines – July 17, 2025 – NutriAsia, manufacturer of the Philippines’ best condiments and sauces, has solidified its position as the top-performing fast-moving consumer goods (FMCG) brand on Lazada, the Philippines’ premier online retail platform, for the first half of 2025, marking the company’s first number one ranking across all campaign days.
NutriAsia secured the top spot in both the Groceries and Food Staples and Cooking Essentials categories, reflecting its strong market presence and the trust it has earned from Filipino consumers as data reflects a change in buying behavior. Modern consumers are now doing more planned purchases driving double digit growth in average order value. This dual-category dominance highlights the company’s ability to outperform even larger competitors in the FMCG sector and showcases Nutriasia’s ability to maximize available tools on the platform to help generate offtake. Data shows the company’s usage of available tools to be above par from other sellers in the categories.
According to Kayle Van Santos, E-Commerce Business Assistant for NutriAsia Digital Ventures Unit (DVU), the company’s leadership in the Groceries category is driven by the surging demand for its oils and diverse portfolio of condiments and sauces, with powerhouse brands like Datu Puti, Silver Swan, UFC, Mang Tomas, Jufran, and Locally. Meanwhile In the Food Staples and Cooking Essentials category, the company’s flagship brand, UFC Golden Fiesta, continues to lead with its trusted quality, resonating deeply with consumers.
“We are incredibly proud of this achievement, which reflects the hard work of our team, our strong partnership with Lazada, and the seamless collaboration with our fulfillment partners,” said Christian Domingo, Nutriasia DVU Head. “Seeing NutriAsia lead in such a competitive space is a testament to our commitment to delivering quality and value to Filipino consumers.”
With this strong performance, NutriAsia is well-positioned to maintain its momentum in the second half of 2025. The company plans to further innovate and expand its e-commerce presence, ensuring continued excellence and accessibility for its customers, especially as the Philippines’ e-commerce landscape continues to evolve with platforms like Lazada and TikTok Shop gaining traction.
