NutriAsia’s Senior Group Category Head for Corporate Marketing Communications, James Lim, shares marketing insights and practical social media hacks before start-up social entrepreneurs during the 5-day Circulaunchpad camp in Baguio City last July.
FOR IMMEDIATE RELEASE
NutriAsia Joins Circulaunchpad to Empower Youth Social Entrepreneurs and Champion Circular Economy in Baguio City
BAGUIO CITY, PHILIPPINES — NutriAsia, maker of the Philippines’ leading condiments, sauces, and beverages, spent an afternoon with representatives from 37 social entrepreneurs and circularity advocates during the second day of the Circulaunchpad Camp, an intensive five-day camp for start-up youth social entrepreneurs designed to provide them with valuable insights, learnings, and practical tips to help grow their sustainability- and circularity-themed businesses.
James Lim, NutriAsia’s Senior Group Category Head for Corporate Marketing Communications, expressed appreciation for the invitation from organizers Circle Works and Plastic Reboot, as well as the opportunity to engage with the inspiring participants and learn about their innovative business concepts. “I consider myself blessed to have been able to share insights and learnings from our experience at NutriAsia. The participants and their ideas on circularity-based social enterprises are very inspiring. I really hope they get to drive their respective business concepts forward and contribute to the fight against plastic pollution.”
Circulaunchpad was organized under Circle Works, an 18-month grassroots initiative supported by the EU-PH Green Economy Partnership—a €60 million program funded by the European Union to accelerate the Philippines’ transition toward a sustainable, greener economy. As part of the Grassroots Youth Circular Economy Incubation Programme, the intensive multi-day event brought together 28 startup teams from the Cordillera Administrative Region (CAR) and 9 teams from other areas of the Philippines.
The program was co-organized alongside Plastic Reboot, a global initiative that tackles plastic pollution at its source through upstream and midstream circular solutions in the food and beverage sector. As part of its commitment to environmental stewardship and industry leadership, NutriAsia participated to share corporate insights, educate aspiring founders, and inspire the next generation of social entrepreneurs.
“Empowering youth innovators is critical to building a resilient, circular future for the Philippines,” said Lim. “Programs like Circulaunchpad prove that creativity and sustainability can go hand in hand. We are honored to share our journey and help ignite the entrepreneurial spark in these young leaders as they build solutions for tomorrow.”
Contact:
Wally Panganiban
Corporate Affairs Manager
Nutriasia
