Papa Sweet-Sarap Banana Catsup excites kids with new innovations, partnerships

NutriAsia’s Papa Sweet-Sarap Banana Catsup enters its second year of successful licensing partnerships with the biggest and most popular movie franchises for kids.

After a successful licensing initiative with The Incredibles 2 in 2018, Papa Sweet-Sarap Banana Catsup is partnering once again with Walt Disney, involving one of their newly released films, “Toy Story 4.”

Toy Story 4 is the much awaited fourth instalment in the Toy Story series produced by Pixar Animation Studios for Walt Disney.

This new licensing partnership further strengthened Papa Sweet-Sarap Banana Catsup’s reputation as a brand loved by kids. This entailed launching limited edition Toy Story packs supported by advertisements, on-ground initiatives such as mall activations and block screenings, and in-store merchandising.