The First Big Leap

NutriAsia Incorporated starts out as Enriton Natural Foods, Inc. with just one regional brand called Nelicom that produces catsup, hot sauce, soy sauce and fish sauce. The company acquires Jufran and Mafran and enters a joint venture with Acres & Acres, the company that produces Datu Puti Vinegar, Papa Banana Catsup and Mang Tomas. The joint venture is later named Southeast Asia Food Inc., or SAFI.