Behind the Success of Silver Swan’s #SwanderfulMoves Campaign on Tiktok
Branded campaigns on social media take new shape as platforms emerge and trends arise. Early this year, Tiktok became a household name–due largely to the community quarantine that had people turning to digital outlets while coping with the pandemic. With over 800 million active users worldwide, the app from Chinese tech company ByteDance continues to […]
Quarantine Creativity: 19-year-old Cebu Student Uses Soy Sauce to Make Art
As the quarantine keeps everyone at home for their safety, many young Filipinos spend their time honing their skills and creativity, finding ways to express themselves. With all this free time on their hands, there are those who even go the extra mile when it comes to being creative. This was certainly the case for […]
Datu Puti and Silver Swan Remain Among the Most Chosen Food Brands in 2019
Silver Swan and Datu Puti continue their run as two of the Most Chosen Food Brands among Filipino consumers in 2019, according to the 2020 Kantar Asia Brand Footprint report. The report found that Silver Swan retained its ranking as the 2nd Most Chosen Food Brand from 2018, with 500 million Consumer Reach Points, while […]
